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Following an in-depth assessment by our Gemology department to ensure that they meet the highest standards, the stones undergo a final check before being used in specific designs.


The 4C’s:

Carat weight: This is one of the determining factors of a diamond’s value. What does it mean and how is it measured? One carat equals 200 milligrams. Carat weight is not the same as the volume or size of stone. Each gemstone has a different density – so 1 carat in a diamond will not be the same size as a 1 carat ruby. For a diamond, its weight in grams has to be divided by 0.2 to get its carat weight. Keep in mind that carat weight is also calculated based on shape and will be slightly different.


Cut: The cut of a stone is important as it brings symmetry, proportion and beauty to it.  Depending on how well a diamond is cut and polished will eventually reflect its ability to shine and refract light. Diamond cutters these days have exacting rules on proportions and angles they use to cut stones of any size – experience the brilliance and fire of a diamond in beautiful settings.


Types of cuts: 

Diamonds are forever as the saying goes. But what makes a diamond’s value is its cut and features. If you are a complete novice in this field, don’t worry, Help is here. Here are the most popular diamond cuts and their features.


round diamond

Round Diamond

The round diamond or “round brilliant cut” has 57 facets. It is the most common and most popular cut on the diamond market, but also the most elaborate. Some consider it to be the perfect diamond with regards to its proportions, symmetry and polishing that maximize its brightness and therefore, its sparkle and fire. round shape and brilliance facets make the round cut diamond superior – the brightness level and light reflection is highest hence more favored than other diamond cuts 



princess diamond

Princess Diamond

The “princess cut” is also very popular with its pretty square shape. The brightness is as impressive as a round diamond, which is why it is often used for engagement rings. The specific diamond cut is renowned for its flexibility – its fancy design gives it that quality. Nevertheless, the four corners are fragile and cause concern for gem-setters



Emerald Diamond

The “emerald cut”, is very elegant, less common and cut in rectangular stages composed of 57 facets. The large table resulting from the emerald cut reveals the transparent beauty of the diamond. For “emerald cut” diamonds, it is important to choose stones with fairly high purity. As “emerald” cuts have fewer facets and a large table, impurities are therefore more visible. It is necessary to start with a stone with at least VS clarity.



pearl diamond

Pear Diamond

The “pear cut” is a flattering shape with 57 facets. It is a very popular cut inspired by both the “brilliant round” and “marquise” cuts. It is often used as the main stone on a ring due to its long graceful shape that makes the finger appear slimmer. The “pear cut” is also frequently mounted as a pendant. It lies, like a “drop” in the slight hollow of the person’s neck. Brilliant cut pear shaped diamond is all about symmetry – with tapered points at each tip. The perfect pear cut diamonds attribute to having perfect symmetry where the points are in line with the apex at the voluptuous end. Uniformity in the upper and lower curves is what one looks for in pear shaped diamond.



Oval Diamond

The “oval cut” is a modified round diamond, consisting of 55 facets. Consequently, if it is very well cut, it can reach a high level of brightness. The oval diamond is a combination of the “round” and “marquise” cuts. Oval diamonds are fancied because of its ability to provide an illusion of bigger size – when it is very similar to round cut diamonds. The oval diamond presents such an appearance due to its elongated shape


radiant diamond

Radiant Diamond

The “radiant cut” is a rectangular-shaped diamond, with cut corners and made up of 70 facets. The proportions and facets of the “radiant cut” highlight this diamond and intensify its sparkle. The radiant cut diamond is rectangular in shape as it is with the emerald cut diamond. One can say that the radiant cut diamond is a cross between a cushion and princess cut diamond. Radiant cut diamond is very beautiful and is fast gaining in popularity.


Asscher Diamond

Asscher Diamond

The “asscher cut” is an octagonal-shaped diamond with 74 facets. It is similar in size to the emerald cut but is square. Due to its proportions, the “asscher cut” diamond reflects the light better and is, therefore, brighter than the emerald cut. A square shaped diamond with spider web cut facets at the edges. Asscher cut diamonds bigger step facets extends more sparkle as well


Cushion Diamond

Cushion Diamond

The “cushion cut” is a very popular and fashionable diamond. It has a square or rectangular shape with rounded corners and large facets that improve the brightness of the stone. For colored diamonds, the “cushion cut” is the ideal shape because the intensity of the color spreads throughout the stone. Combing a square shape with rounded edges. The cushion cut diamond resembles a pillow. With a history spanning almost 200 years. The cushion cut diamond has light returning facets with traditional patterns placed on the chunky side as opposed to modern cuts.


Heart Diamond

Heart Diamond

The “heart cut” is the quintessential romantic cut. The heart diamond is a modified version of the classic round diamond. It has 59 facets. The proportions of a heart shaped diamond can vary from one stone to another. The heart shape cut diamond is unmistakably discernible- setting or embedded on rings and pendants. It symbolizes love and is popular as wedding rings for women. The heart shape is meant to be seen not strained to be seen so invest in heart shaped diamonds above .50 carats


Marquise Diamond

Marquise Diamond

The “marquise” or “navette” cut has a long oval shape with tapered ends and is composed of 55 facets. It has a high level of brightness and reflection of light. The marquise gives a sense of grandeur due to its double pointed ends. This cut is said to have appeared under Louis XV who wanted a diamond evoking the smile of the Marquise de Pompadour. This diamond cut has ability to appear larger, owing to its narrow and long shape. The modified brilliant cut marquise diamond is football shaped and bags the title of having the largest surface area of any diamond cut. Ergo, it’s a terrific choice for anyone looking for a sizeable diamond appearance.

With this knowledge of 10 different diamond cuts, you can be more confident in selecting the most suitable diamond for you or your loved ones. Hope this information helps you make empowered choice when buying diamonds.

Clarity: Among the 4 Cs, this is not the most important. Every stone will have some blemishes or inclusions and this does not impact the stone’s beauty. Less than 1% of all diamonds are flawless and these are very expensive. When buying a diamond, keep the following tips in mind:

  • All diamonds have imperfections
  • The size and shape of the stone affect clarity
  • There are 5 factors which are used to grade diamond clarity – size, number, position, nature, relief and color.


In 1953, Richard T. Liddicoat and colleagues established the Gemological Institute of America (GIA) diamond grading system and clarity scale. The GIA diamond grading scale is divided into six categories and eleven diamond clarity grades. On the diamond clarity scale, also commonly referred to as the diamond grading chart, the complete list of diamond grading categories and clarity grades are listed below:


I1-I2 – These diamonds have minor inclusions that may be visable to the naked eye. This ultimately depends on the size and shape of the stones. 

SI1-SI2 - Inclusions are noticeable at 10x magnification with SI diamonds, the best value diamonds. With SI1 diamonds, inclusions are sometimes visible to the keen eye without magnification. Thirty percent of all diamond customers buy SI diamonds.

VS1-VS2 - VS diamonds have minor inclusions that cannot be seen without 10x magnification. VS1 is a higher clarity grade than VS2, which may have some visible inclusions. A VS grade diamond is less expensive than a VVS diamond. Forty-three percent of customers buy VS diamonds.

VVS1-VVS2 - VVS diamonds have miniscule inclusions that are difficult even for trained eyes to see under 10x magnification. VVS2 clarity diamonds have slightly more inclusions than the VVS1 grade. A VVS diamond is an excellent quality diamond and clarity grade. Twenty-one percent of customers buy VVS diamonds.

EF-IF - Inclusions aren’t visible in internally flawless diamonds under 10x magnification. Some small surface blemishes may be visible on IF diamonds. Six percent of customers buy IF diamonds. Inclusions and blemishes aren’t visible on flawless diamonds, even under 10x magnification. Less than 1% of all diamonds are FL clarity. A flawless diamond is incredibly rare because it's nearly impossible to find a diamond 100% free of inclusions. Six percent of customers buy FL diamonds.



The GIA diamond color scale is the leading industry standard of diamond color grading. Before this was the standard, other color grading scales used A, B and C, so GIA started their scale at D to avoid confusion.

There are six categories on the GIA diamond chart, with color grades that range from absolutely colorless to light in color. Diamonds rated D are the most devoid of color and very rare, whereas G color diamonds and H color diamonds are near colorless, and since they’re priced lower, they are excellent value diamonds. The more you move down the color chart, the lower the color grade is, and the more noticeable the light yellow hue becomes K-Z-J-I-H-G-F-E-D

We offer “conflict free” diamonds that come under the banner of the Kimberley Process. This defines conflict diamonds as diamonds that finance rebel movements against recognized governments. We go beyond the usual standard to offer diamonds that have been carefully selected for their ethical and environmentally responsible origins. With a listed country of origin of Canada, Botswana Sort, or Russia. Our select group of diamond suppliers demonstrate a robust chain of custody protocol for their diamonds and have the ability to track and segregate diamonds by country of origin.

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